Loving Moments by Leading Lady Nursing Bras now available at Wal-Mart! + Giveaway!

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Disclosure: I was provided with the following products, at no cost to myself, for review purposes.  All opinions are honest and are my own.

I’m very picky about nursing bras and have found very few that I really like.  Anyone else have this problem?

Finding a good nursing bra can be a chore–an expensive chore at that.  I can try a nursing bra on in the store and feel like it fits well, but when I get home and wear it a few times I discover that I really don’t like it.  And then I’m out $40.

Recently Leading Lady contacted me to let me know that they were debuting a line of maternity and nursing bras exclusively at Wal-Mart and Walmart.com. Loving Moments by Leading Lady makes it easier than ever for expecting and new moms to find quality nursing essentials for an exceptional value. The new brand from Leading Lady provides new moms with quality, affordable nursing intimate apparel in fun and fashionable styles.  Featuring playful stretch lace, cute and supportive nursing tank tops, soft comfortable sleep and leisure bras, seamless every day styles, as well as washable nursing pads, Loving Moments has a nursing bra for every occasion.  And, because Loving Moments by Leading Lady bras are so affordable you don’t have to worry about being out $40 plus if you find the bra doesn’t work out for you (also, Wal-Mart has a great return policy).

I was sent a couple nursing bras from the Loving Moments line to review.  My absolute favorite, and now one of my top two favorite nursing bras I own, is the Loving Moments Comfort Wirefree Nursing Cami Bra with full sling.

Loving Moments Cotton Bralette Nursing BraThis is an excellent bra for small to medium chested mamas.  It has a sports bra feel which I love because I feel more supported than in many of my other bras.  I also like that it has a back hook and eye closure unlike many other sports bras. If I’m feeling lazy or tired when I go to bed, I don’t even have to worry about changing into a sleep bra.  This one is comfortable and soft enough to wear to bed!

It’s also cute! The Loving Moments Comfort Wirefree Nursing Cami Bra has a little bit of stretch lace along the top.  I wear this under my lower cut shirts and it gives a nice layered look!  And what makes this nursing bra even sweeter?  It is only $12.94 (and ships for just $.97 if you purchase from Walmart.com)!

Available only at Wal-Mart® and WalMart.com, Loving Moments is easily found where moms shop – in stores and online – making it just a little bit easier to save on the essentials needed to welcome a new baby into the family.

Loving Moments by Leading Lady and Pampers are teaming up to offer new moms a limited time gift with their purchase of a Loving Moments Wirefree Sport Nursing Bra and a Loving Moments Nursing Bra Tank. When purchasing either of these styles, new moms will receive a sample of Pampers Newborn diapers and wipes!

And, beginning April 8, Loving Moments is hosting a fantastic contest and giving moms the chance to win a complete Loving Moments nursing bra wardrobe and one year supply of Pampers diapers at LovingMomentsBras.com.

Win It!

Leading Lady is giving one Oh So Savvy Mom reader a Loving Moments by Leading Lady nursing bra and Loving Moments nursing pads!

Enter in the entry for below.


About Amy @ Oh So Savvy Mom

Amy is mom to three, wife to one, and a sister and aunt to many. Her family is a former military family now settled in Lehi, Utah. Oh So Savvy Mom began as a way for Amy to share parenting and product advice with others. Just as she has evolved, Oh So Savvy Mom has evolved into a resource for Healthy Living for Families, Food, Parenting, and Family Travel.


  1. Love the review! These bras are absolutely gorgeous. There quite similar to Amoralia, have you seen them before? You should do a review!