Check out the rockin-est toothbrush around! + Enter to win four tickets to see One Direction in concert!

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Last week the UPS guy brought something that got Big Brother so excited he just had to run out and tell all his friends.  A new toothbrush!

Obviously it wasn’t just any old toothbrush.  It was the coolest toothbrush we’ve ever seen.  I say “we”–even The Husband and I think it is pretty awesome.  So awesome, in fact, that we may or may not have tried it out, too! Don’t get grossed out, we The Husband and I didn’t actually brush with it.  We just put the bristles to our teeth to see what all the hype was about.


Have you ever seen ARM & HAMMER™ Tooth Tunes™ toothbrushes?  I don’t know where I’ve been because until one arrived at my house the other day, I’d never seen them before.

OneDirection_WhatMakesYouBeautifulARM & HAMMER™ Tooth Tunes™ features one of a kind Music in Your Mouth™ technology. This technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear the music while they brush.  Thus why we all had to try out the toothbrush.  When the bristles touched my teeth I swear it was like the radio was playing in my head.  So cool!

The two new toothbrushes in the ARM & HAMMER™ Tooth Tunes™ collection each feature a chart-topping single from One Direction:

  • “What Makes You Beautiful” performed by One Direction
  • “One Thing” performed by One Direction

Big Brother’s toothbrush plays “What Makes You Beautiful” performed by One Direction.  He was excited, and informed me that he recognized the song because he’s heard it on the school bus.

Each toothbrush features two minutes of music to encourage longer brushing and ensure that kids achieve the dentist’s recommended brushing time.  This is a HUGE deal for us.  Big Brother is notorious for speed brushing and it’s not uncommon for him to be sent back into the bathroom multiple times to brush longer.  Since he started brushing with the ARM & HAMMER™ Tooth Tunes™ toothbrush not only does he brush for the full two minutes, but he has fun while he’s doing it!  I’ve also caught him dancing while brushing his teeth on more than one occasion. LOL!


ARM & HAMMER Tooth Tunes™ launched in July 2012 and feature, in addition to the two mentioned above:

  • “All Day” performed by Cody Simpson
  • “Dynamite” performed by Taio Cruz
  • “I Gotta Feeling” performed by Black Eyed Peas
  • “If I Ruled the World” performed by Big Time Rush
  • “Round & Round” performed by Selena Gomez & The Scene
  • “Tonight, Tonight” performed by Hot Chelle Rae
  • “We Will Rock You” performed by Queen

The ARM & HAMMER Tooth Tunes™ brushes have a suggested retail price of $9.99 and are available at mass, drug, and food retailers nationwide.

Don’t forget to connect with ARM & HAMMER on Facebook.

Don’t miss your chance to win!

Church & Dwight Co., Inc., is excited to announce the Brush with Tooth Tunes™, Rock with One Direction Sweepstakes! Enter for a chance to win the Grand Prize, four tickets to a One Direction concert in August 2013!  100 First Prize Winners will receive One Direction prize packs, with One Direction merchandise!

To Enter:

  • Create an optional video of yourself or your kids brushing with One Direction ARM & HAMMER™ Tooth Tunes™ for your chance to be featured on! (A video is not required for entry.)
  • Visit, complete the registration form and click submit to be entered for your chance to win.
  • Enter up to once per week now through 6/30/13.

Winners will be chosen July 2013.

Enter Here

Brush with Tooth Tunes™, Rock with One Direction Sweepstakes Rules:

  • No purchase necessary
  • The sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, who are 13 years of age or older
  • For official rules, visit

Disclosure: This post is part of a sponsored campaign with Mom It Forward and ARM & HAMMER™ Tooth Tunes™ . I was compensated for my participation in this campaign. However, all thoughts and opinions are my own. 



About Amy @ Oh So Savvy Mom

Amy is mom to three, wife to one, and a sister and aunt to many. Her family is a former military family now settled in Lehi, Utah. Oh So Savvy Mom began as a way for Amy to share parenting and product advice with others. Just as she has evolved, Oh So Savvy Mom has evolved into a resource for Healthy Living for Families, Food, Parenting, and Family Travel.


  1. um you KNOW we have these...the child adores :-)
  2. I got my son "We Will Rock You" for his Christmas stocking this last December and I JUST got him a replacement one. He LOVES using it and dancing. The music is perfect for making sure he brushes for the right amount of time.
  3. This looks really cool. I need to try this for my toddler who doesn't always like brushing his teeth!
  4. Haha these are awesome! I almost want one for myself.
  5. My kids love their electric tooth brushes. I like how they are making it fun for kids to brush their teeth. Now they wake up to play a tune while getting ready. These also made great stocking stuffers for the kids at Christmas and will go great in their Easter Basket this month.
  6. My kids have this toothbrush and love it! I can't believe how fun it is and how much it helps them brush their teeth for the right amount of time.
  7. So cool, what a motivator to get the kids brushing!
  8. Lol...I want a Rockin Brush too!
  9. You know, some of those songs have adult appeal too!
  10. Neat toothbrush, The two minute music timer is perfect for getting them to brush for those full two minutes. My son would love this, but I would like one also:)
  11. My 24yo sister has the beiber one :)